Blessings in a Backpack

Blessings In A Backpack (BIB) is dedicated to feeding kids on weekends when they lack access to meals, unlike at school. With programs in 44 states, this growing non-profit wanted a stronger strategy to humanize the countless kids they impact and connect more deeply with donors.

To protect the children's privacy, our team found a creative solution: custom illustrated characters representing the kids BIB helps. These illustrations sparked a social media movement –– leading to a national campaign in partnership with Red Robin Restaurants, where customers can donate to BIB through Red Robin’s table-top ziosk. It's been a heartwarming journey to be a part of!