Transform Your Nonprofit’s Impact with Strategic Branding

Empower your mission with a compelling brand.

Little Boy at Rock Castle Regional Respiratory Care Center

Disabled Runner in Race for Achilles International

Girl Being Baptized in the Ocean by Radiant City Church

Why Nonprofit Branding Matters

Effective branding is crucial for nonprofits to communicate their mission, attract donors, and engage volunteers. At Seventh Ave, we understand the unique challenges and opportunities nonprofits face. Our branding strategies help you stand out, resonate with your audience, and drive meaningful impact.

Our Rebranding Process

Discovery & Research

We dive deep into understanding your organization, mission, and audience.

Strategic Planning

Develop a comprehensive plan tailored to your goals.

Creative Development

Craft your brand’s visual and verbal identity.

Implementation

Roll out your new brand across all touchpoints for maximum impact.

Success Stories

Client

We joined forces with TILI to showcase their multifaceted initiatives and highlight their pioneering technological advancements.

Project Scope

Persona Development · Brand Personality · Tone of Voice Characteristics · Messaging · Visual Identity · Marketing Assets · Website Development · Hubspot Integration

Client

NaloxBox (a non-profit) required a complete rebrand to stand out from their for-profit Naloxone competitors and showcase their community impact.

Project Scope

Persona Development · Brand Personality · Tone of Voice Characteristics · Messaging · Visual Identity · Packaging Design · Marketing Assets · Shopify Website Development

Client

Quiet Mind came to Seventh Ave with basic visuals and needed a full brand expansion to help stand out as a totally new product against product adjacent competitors like Bearaby.

Project Scope

Unique Selling Position · Persona Development · Brand Personality · Tone of Voice Characteristics · Messaging · Visual Identity · Packaging Design · Marketing Assets · Shopify Website Design

Key Elements of Our Nonprofit Branding

Research & Strategy

In-depth market research and strategic planning to align your brand with your mission.

Persona Development

Detailed profiles of your key audiences to ensure your messaging resonates.

Brand Purpose and Core Values

Clearly defined mission and vision statements that reflect your organization’s core values.

Mission & Vision Statements

Articulating your organization’s long-term goals and guiding principles.

Brand Personality & Tone of Voice

Establishing a consistent and engaging communication style.

Unique Selling Proposition

What sets your nonprofit apart from others.

Messaging & Storytelling

Crafting engaging narratives that convey your mission effectively.

Visual Identity

Comprehensive visual branding including logo, color palette, typography, and more.

Marketing Collateral

Design of professional and cohesive marketing materials.

Website Design & Development

Creating a modern, user-friendly website that reflects your new brand.

Campaign & Event Branding

Ensuring consistent branding across all initiatives and events.

What our Clients are Saying

Susan Tolles

Director of Operations, Pivot Leadership

[The Seventh Ave] team spent considerable time helping us refine our messaging based on our core values, our personality, and the culture of our city… They exceeded our expectations in so many ways!

Robin Rueff

Director, Digital Marketing and Creative, Blessings in a Backpack

[Seventh Ave] took the time to understand our brand — our wants, challenges, and needs — as we brainstormed a solution… they exceeded our expectations!

Cliff McCray Jr.

Lead Pastor, Radiant City Church

Our experience with Seventh Ave was transformational… We'll continue to partner with them as we plant more churches and our organization continues to grow.

Want to Learn More?

Schedule a time with our team now

FAQs

What is nonprofit branding and why is it important?

Nonprofit branding is the way an organization communicates who they are and how they are making the world a better place. Branding is more than a logo or a "look", it is the whole essence and personality of the organization displayed through messaging ,visuals, campaigns, and actions. It is important to have a full and cohesive brand as a nonprofit so that you can clearly communicate they "why" and encourage others to get involved and support your mission.

How long does the rebranding process take?

The rebranding process looks different for each organization depending on the level of needs and status. For some, rebrand looks like an expansion on the current brand. For others, a rebrand takes serious research, strategy and a full overhaul. Therefore, the rebranding process can take anywhere from 4 weeks to 6 months.

What are the costs associated with nonprofit branding?

The rebranding process can look different for each organization and therefore the costs associated will vary. Nonprofit rebranding is crucial to organizations with outdated branding, non-cohesive messaging (or lack there of) and competitive landscape. Seventh Ave walks each potential client through an in-depth discovery process to first understand the state of the organization, the problems it is facing and the goals they might have. After this discovery process Seventh Ave can present a proposal of services.